Ingredients to Avoid - Sulfates

Sulfates make your shampoo foam up, but that lather comes at a cost. Chemicals like Sodium Lauryl Sulfate (SLS), Sodium Laureth Sulfate (SLES), and even Sodium Coco Sulfate (often marketed as a “gentler” or “natural” option) can strip your scalp of its natural oils, leading to dryness, flaking, and long-term irritation.

While Sodium Coco Sulfate is derived from coconut oil and may sound like a safer choice, it is chemically very similar to SLS and can be just as harsh — particularly for sensitive scalps or those experiencing hair thinning.

For optimal scalp health and to support hair regrowth with The newVital, we recommend avoiding all forms of sulfates.

Look out for:

• Sodium Lauryl Sulfate (SLS)

• Sodium Laureth Sulfate (SLES)

• Ammonium Lauryl Sulfate

• Sodium Coco Sulfate
  
  

Better Alternatives:

• Cocamidopropyl Betaine – A gentler surfactant derived from coconut oil that still gives you a light, satisfying lather.

• Decyl Glucoside – A plant-based cleanser known for being non-irritating and ideal for sensitive scalps.

• Sodium Cocoyl Isethionate – A mild cleanser derived from coconut that leaves hair soft without stripping moisture.
  
  

Switching to sulfate-free alternatives helps preserve your scalp’s protective barrier — supporting a healthier foundation for growth.

💬 Stylist Spotlight: Sandra Chatfield from I’m Hair Hairdressing, Masterton

We spoke with local hair expert Sandra Chatfield, who has 30+ years experience from I’m Hair Hairdressing in Masterton. She recommends the Angel en Provence range as her go-to sulfate-free solution.

“The Angel 11 Provence range is a beautiful option for anyone looking to support scalp and hair health without harsh chemicals. It’s gentle, effective, and full of nourishing natural ingredients.”

Angel en Provence is sulfate-free, cruelty-free, and packed with therapeutic botanicals like Helichrysum, Verbena, Orange Flower, Lavender, Rosemary, Green Tea, Rose, and Grapefruit. Each product is carefully formulated to suit a range of hair needs — from dandruff and oily scalp to fine or color-treated hair.

This stylist-approved range complements your use of The newVital beautifully, helping you reduce irritation, protect your scalp barrier, and enhance your overall results.