Clean Beauty Claims vs Ingredient Lists

Clean Beauty Claims vs Ingredient Lists

— min read

Many haircare brands proudly claim their formulas are “free from sulfates, silicones, parabens and artificial fragrance.” While these statements can be technically true, ingredient lists sometimes reveal a more complex reality. For example, some shampoos replace traditional sulfates like Sodium Lauryl Sulfate (SLS) with ingredients such as Sodium Coco-Sulfate, which is still a sulfate-based cleanser derived from coconut oil.

Sulfates are effective at removing dirt and oil, but they can also remove too much of the scalp’s natural protective oils. Dermatologist Dr. Anna Chacon explains that sulfates are known to “strip natural oils from the hair and scalp, which can lead to dryness, irritation, and damage.” (NBC News) For people experiencing hair thinning or a sensitive scalp, maintaining the scalp’s natural barrier is an important part of supporting healthy hair growth.

Fragrance can be another area where marketing and ingredient labels don’t always align. Even products that claim to contain only natural scents may still list “parfum” in the ingredient list. This single term can represent a blend of multiple fragrance compounds that are not fully disclosed due to trade-secret protections. Some of these compounds may include essential-oil components like limonene or citrus oils, which are naturally occurring but can still irritate sensitive skin or scalp. Reducing unnecessary irritation is particularly important for people dealing with hormonal hair thinning, as scalp inflammation can disrupt the healthy environment hair follicles need to grow.

Experts increasingly recommend choosing gentler cleansing systems when scalp health is a priority. Ingredients such as decyl glucoside, coco-glucoside, and lauryl glucoside are plant-derived surfactants that cleanse the hair while being much milder on the scalp and skin barrier.

These types of ingredients are widely considered suitable for sensitive skin and are often used as alternatives to harsher surfactants. (Vinci Hair Clinic) Healthy hair begins with a balanced scalp, and learning to read ingredient lists, not just the marketing claims on the front of the bottle or marketing material, can help you make better choices for your long-term hair and scalp health.

Katrina

Katrina

Co-Founder & Formulator

Katrina spent over a decade in the beauty industry before co-founding The newVital. She formulated the product after experiencing menopausal hair thinning herself — and refusing to reach for something she couldn't trust.

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