Scientifically Proven

At newVital we believe in results you can see — and feel. That’s why every ingredient we use is chosen with intention and backed by research. We’re not about marketing fluff or miracle claims. We’re here to create haircare that’s genuinely effective, using the power of nature — supported by science.



Let’s start with rosemary oil. Multiple studies, including a 2015 randomized comparative trial published in Skinmed, found that rosemary oil was just as effective as 2% minoxidil in promoting hair growth over six months — and with fewer side effects like itching or scalp irritation. Rosemary works by improving circulation to the scalp, stimulating hair follicles, and helping reduce inflammation that can lead to hair thinning.

Castor oil is rich in ricinoleic acid, a fatty acid known to support scalp health and boost the natural production of prostaglandin E2, which may encourage stronger, thicker hair. It’s deeply nourishing and helps reduce breakage at the root.

Our formulas also include New Zealand Harakeke oil, which is native to Aotearoa and a natural humectant. Harakeke is packed with linoleic acid, which supports skin barrier function and helps lock in moisture — creating the perfect environment for healthy, thriving hair. It also has natural antimicrobial and anti-inflammatory properties, making it ideal for those with sensitive or flaky scalps.

We’ve added Vitamin E, a hero ingredient known for its powerful antioxidant properties and ability to support healthy hair growth. It helps protect hair follicles from oxidative stress, improves circulation to the scalp, and nourishes strands for enhanced shine, softness, and strength. Combined with amino acids—the building blocks of protein—this dynamic duo helps to repair, hydrate, and fortify hair from root to tip.

Each formula in the newVital range is also balanced with jojoba, lavender, eucalyptus, and cedarwood — chosen not only for their beautiful aroma, but for their proven roles in reducing inflammation, supporting scalp health, and stimulating follicles.

We’ve paired these powerhouse ingredients with delivery methods that work — like our rollerball applicator, which gives you just the right amount of oil, directly to your roots, without mess or grease. It’s also a perfect tool for gentle scalp massage, which is proven to support thicker hair by increasing blood flow to the scalp and stretching follicle cells.

So yes, our products are natural — but make no mistake, they’re also smart. Developed over 18 months of testing and refining, every formula is built to deliver results. It’s not just clean beauty — it’s performance beauty, grounded in evidence, made with love in New Zealand.