Last year, Katrina attended Beautyworld Middle East in Dubai, one of the world’s largest beauty trade events, representing The newVital on the global stage. Her presence wasn’t just about exposure for New Zealand bioactive ingredients, it was also about bringing back future-focused insights to New Zealand salons.
At Beautyworld, industry leaders shared trends shaping salon services and retail priorities across Australia, the Middle East, Europe, and Asia. The conversations there reinforce what we’re already seeing in NZ:
Global Trends Now Relevant to NZ
Scalp health and regrowth services rising fast — stylists are no longer just cutting and colouring; they’re becoming hair wellness consultants.
Prevention-first hair care — clients want solutions before severe thinning occurs.
Professional + at-home synergy — long-term routines that combine salon care with at-home support outperform standalone products.
Clean, potent, preservative-free formulations resonate internationally and domestically.
Experience-driven services — clients pay more for treatments that feel bespoke and therapeutic.
Ask your salon expert to discuss The newVital and how it will help your future hair needs.
